“Floridita, London will be a blend of the classic Cuban bar and vibrant contemporary restaurant”, commented Des Gunewardena, Chief Executive, Conran Group.

A prominent central London location has been identified of which more details will be announced as soon as property negotiations are finalized. Conran & partners, Conran’s design and architecture practice have visited Floridita and a selection of La Casa del Habano venues in Havana and are developing designs for the new venture.

“Floridita encompasses the vital ingredients of Cuba’s rich culture, music cocktails and cigars”, said Andrew MacDonald, Chief Executive, Havana Holdings.

Founded in 2003 by a group of directors and Boisdale plc, Havana Holdings is partnered with Gran Caribe which holds the license to the Floridita brand, and Habanos, which holds the license for Casa del Habano, and has a strategic alliance with Havana club.